Selling online instead of in person
Online, or card-not-present, payments usually cost more. NerdWallet puts fair online rates at about 2.9% plus 30 cents, against about 2.6% plus 10 cents for competitive in-person rates.
Credit card processing costs
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Most small businesses pay about 1.5% to 3.5% of each credit card sale in processing costs, and online sales sit toward the higher end because card-not-present payments carry more risk.
Credit card processing costs are the fees taken out of every card sale before the money reaches your bank. They combine network interchange, network assessments, and the processor's markup. Only the markup and extra account fees are negotiable, which is why transactions are routed to the processor with the best available rate.
Expect roughly 1.5% to 3.5% per credit card transaction. For online sales, NerdWallet calls about 2.9% plus 30 cents a fair rate, and about 2.6% plus 10 cents competitive for in-person sales.
A worked example shows: at a 2.5% effective rate, $20,000 in monthly card payments costs about $500 a month in processing fees.
Every fee on your statement belongs to one of these lines. Knowing which ones can move is the first step to paying less.
| Cost component | Set by | Can you lower it? |
|---|---|---|
| Interchange | Card networks (Visa, Mastercard, American Express, Discover) | No, applies to all merchants |
| Assessments | Card networks | No, applies to all merchants |
| Processor markup | Your processor | Yes, this is where competition helps |
| Gateway, statement, and account fees | Processor or gateway | Yes, varies by provider |
| Avendo Services Fee | Avendo | $0 to you; 10 cents per transaction billed to the processor |
Two numbers from last month's statement give you your effective rate, the single best figure for comparing providers.
Use totals from one month of your card processing statement.
Online, or card-not-present, payments usually cost more. NerdWallet puts fair online rates at about 2.9% plus 30 cents, against about 2.6% plus 10 cents for competitive in-person rates.
The U.S. Chamber of Commerce CO guide says companies processing over $10,000 monthly, or negotiating interchange-plus pricing, may pay lower processing fees.
A fixed per-transaction fee weighs more on small orders. A 30 cent fee is 3% of a $10 sale but only 0.3% of a $100 sale, so stores with small baskets feel fixed fees the most.
Once a single processor sets your markup, it rarely moves without renegotiating or switching. Eligible processors compete on every transaction, and the 10 cent fee is billed to the processor, not to you, per the pricing page.
Small rate changes add up. On $240,000 a year in card sales, a 0.25% lower effective rate saves $600 a year, 0.50% saves $1,200, and 1.00% saves $2,400. Because processing fees come out of profit rather than revenue, each dollar saved goes straight to your margin.
To see why the negotiable share of the fee tends to stay high, read why credit card processing fees are so high. For the full picture of options, return to the guide to the best credit card processing for small business online.
Short answers here. The full credit card processing FAQ covers 47 questions.
Contact Avendo with your monthly card volume and average ticket. Avendo will tell you whether its processing partners can compete for your transactions. Avendo never bills merchants, and there is no obligation to switch.