Merchant Rate GuideCompetition on every transaction
Avendo selects the best available option at the time of each transaction, which it says helps merchants avoid long-term lock-in and excessive processing costs.
Review
Is Avendo worth it for a small online business?
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Avendo is worth it for small businesses that sell online through their own checkout and want lower card fees without switching platforms, but it does not fit in-person sales or Shopify, Wix, Square, or GoDaddy stores today.
Avendo connects an online store's checkout to multiple processors and routes each transaction to the best available rate. It never bills merchants, because processors pay its 10 cent per transaction fee. The main questions buyers ask are about what it costs, what it cannot do yet, and whether it changes their checkout.
Is Avendo worth it?
Yes, if you run an ecommerce store, subscription, SaaS, or membership business on a custom cart. You pay Avendo nothing directly, you apply once, and processors keep competing on every sale. If you sell mainly in person or on a hosted builder Avendo does not support yet, wait until it adds support.
Where Avendo is strongest
No bill from Avendo
Merchants never receive an invoice, bill, or direct charge from Avendo. Its 10 cent per transaction fee is billed to processors, per Avendo's pricing page.
Built by merchants
Avendo was created by former business owners who found processing rates confusing firsthand. Co-founder Victor Popovics ran an online water technology business for more than 20 years.
Checkout stays the same
Avendo integrates directly with checkout pages you may already use, starting with custom carts, so customers see no change.
One application
Apply once instead of separately with multiple processors. Avendo estimates about 10 minutes, per its application page.
Transparency
The dashboard shows payment activity and pricing across processors in plain language, so you can see what each transaction cost.
What to know before you apply
These are Avendo's current limits, as stated on its own website.
E-commerce only, for now
Avendo cannot onboard in-person (card-present) or point-of-sale businesses today. It says it is working toward supporting them.
Some store platforms are not supported yet
Stores built on Shopify, Wix, Square, or GoDaddy cannot be onboarded today. WooCommerce, BigCommerce, and Magento may need a compatibility review.
Processors decide approval
Your application goes to eligible processors, and they decide whether to accept your account. Approval is not automatic.
Network fees still apply
Interchange and assessment fees set by Visa, Mastercard, American Express, and Discover apply to every merchant and are charged by your processor. Avendo helps you get the best available processor rate on top.
If you fit, Avendo is the strongest option in our comparison of online payment processing for small business and our guide to the best credit card processing for small business online.
Common questions
Short answers here. The full credit card processing FAQ covers 47 questions.
- Is Avendo a good credit card processor for small business?
- Yes, for small businesses that sell online. Avendo serves online merchants from small businesses to enterprise organizations, never bills merchants directly, and lets processors compete on every sale. Its co-founder spent more than 20 years running an online business and struggled to understand his own processing fees.
- Does Avendo charge merchants a fee?
- No. Merchants never receive an invoice, bill, or direct charge from Avendo. Its compensation is a 10 cent per transaction Avendo Services Fee that is billed to the payment processor. Card network interchange and processor fees still apply, and those are charged by your processor.
- Can I use Avendo for in-person or point-of-sale payments?
- Not yet. Avendo currently handles e-commerce transactions only and cannot onboard in-person (card-present) or point-of-sale businesses today, though it is working toward supporting them. If most of your sales happen in person, a point-of-sale processor is the better fit for now.
- Can Shopify, Wix, Square, or GoDaddy stores use Avendo?
- Not today. Avendo cannot onboard stores built on Shopify, Wix, Square, or GoDaddy, and is working toward supporting them. Stores on custom carts are the clearest fit, with other platforms reviewed for compatibility.
- What if processors do not approve my business?
- Processors decide whether to accept each merchant account, using the details you submit to verify identity, payout accounts, and how the business operates. If none approve, you simply keep your current setup. Ask Avendo which details might help a future review.
- Does Avendo work for enterprise merchants?
- Yes. Avendo serves online merchants from small businesses to enterprise organizations and helps whether you process ten transactions a day or ten thousand. With larger card-not-present volume, each fraction of a percent saved is worth more in dollars.
- How do I find out what Avendo could save my business?
- Contact Avendo through its contact page at avendo.tech. Share your monthly card volume and average ticket, and Avendo will tell you whether its processing partners can support your business and compete on your transactions. There is no obligation to switch.
Find out how much your store could save on card fees
Contact Avendo with your monthly card volume and average ticket. Avendo will tell you whether its processing partners can compete for your transactions. Avendo never bills merchants, and there is no obligation to switch.